Sirius XM Radio (NASDAQ:SIRI) Planning Pandora-Like Service

May 4, 2012

Sirius XM Radio (NASDAQ:SIRI)

By Amy Gilroy

Pandora (NYSE:P)Sirius XM Radio (NASDAQ:SIRI) is planning a personalized version of its satellite radio service to compete with the likes of Pandora (NYSE:P).

Sirius XM CEO Mel Karmazin said Tuesday, “Late this year, we plan to debut a SiriusXM version of personalized music online, allowing subscribers to tailor their favorite SiriusXM music channels to their tastes.” He said that the personalized music service would be commercial-free and would be offered at no extra charge to those who already have an Internet radio listening option on their plans.

Karmazin added during a conference call with analysts, “Free and freemium competitors online will have a tough time matching the commercial-free aspect of SiriusXM branded music combined with the unique sports and talk content we offer.”

Billboard magazine concluded, “Make no mistake, Sirius XM is targeting the likes of Pandora and Spotify.”

Amy Gilroy is the Editor of CEoutlook and a Contributing Author to Market Playground and Satellite Radio Playground.

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